For the first 3 lessons we went into Leeds City Center with Mr. Truscot and took pictures/video of the area, and went into the Leeds Art Gallery to take a short look around and hold an interview with Amanda, Leeds Art Gallery's educational officer, for the video. Here is a list of what we asked her for the interview, and her answers:
1.What different audiences do you appeal to?
The art gallery has a very varied audience range: people out on a day trip with the family; school trips out to learn; people using toilets or the cafe and people who have organized meetings there. Overall the art gallery has a very wide audience
How do you go about pleasing them?
They have to appear to different audiences at different times as not everyone likes everything. so different types of events and exhibitions to look after different people.
What data do you hold on the audience and how is it collected?
The data bieng held is mainly political and is highly confidential so not to be used wrongly. also if people want there is a mailing list people can sighn up to. and ofcourse survays for people to fill in when they leave.
2.How has new technology influenced your methods of work in the art gallery?
Everything has become faster due to the internet mainly as they can use the email websites despite it bieng very expensive. It is always to be in with the new soft ware as its always getting more and more advansed so the art gallery needs to be more prepared
Have you introduced new ways of advertisig in recent years, for example facebook and twitter sites?
The art galley does have a twitter site however there are much better methods of advertising. surprizingly the most effective is word of mouth like people telling people. ofcourse money is a massive issue in advertising.
3.How do you connect to the different community's within leeds and beyond?
The art gallery was once even internationaly connected but sadly this went wrong due to money issues. They have a good connection with school with special events and workshops.
The gallery is free to enter, how do you fund the gallerys projects?
Its funded by the council mostly to pay employee wages and fund any exhabitions. Also there is a donation box a cafe and a gift shop which also help.
4. What creative procces is involved in creating an exhabition?
Everyone in the art gallery is very creative and as a group we are able to pool together some good ideas.
How do you decide the space to use for you exhibitions?
It is simple as the bigger more popular pieces of art go in the big rooms and the smaller in the smaller rooms. But if there is a piece that is very 'soft' it can be put intoa more darker and calmer room.
5.What merchandise do you have and how do you promote it?
there is a gift shop full of things that will sell they are usualy themed around art in the gallery. The gift shop its self should be promoted more as it could be used allot more but is wasted. Also the rooms can be used for meetings and therefore seen.
6.Do you have an age limit for your workshops?
there is no age limit for us but in school there is an age limit of 5-18. but to be fair there is a workshop for under 5's and there parents.
Do you charge? How is it funded?
All workshops are free but for schools its 50 pounds a day.
7.How do you know when an exhabition is a succes?
when the gallery gets allot of people in for an exhabition it gives a good vibe and also when we get a good review.
What do you class as a failed exhabition?
If even we think the exhabition. If people seem uninterested or complain which we will find out in our comment box where people give reviews.
When we arrived back at Brigshaw we had 4th lesson with Mrs Woffinden were we talked abit about narration, and I printed off a post from this blog (which should of been done for home work). 5th lesson with Mr. Romer we continued to edit the introduction to the diploma group video to get better at video editing.
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